How does a homeless newly immigrant child go from waiting in church lines for food to become one of America’s most successful CEO’s? Introducing Doe Deere, founder of makeup company “Lime Crime” and advocate for empowering women through her products and company message. Doe Deere employees a team of over 35 individuals all leading the way to show women that they can be anything they want to be and more.
Doe Deere’s journey has been filled with hope, despair, and change. Doe was born in Russia and live there throughout her younger years, yet, she always knew that America was the place she wanted to be at. She recalls admiring all the American movies, loving the music and being enchanted by the English language. Her dream to move to America would come true at the age of 17 when her mother decided to take her and her sister across the pond.
New York City, “If you can make it here, you can make it anywhere”, a quote Doe Deere often read. Her hopefulness to make something out of herself in the land opportunity was for the taking. Unfortunately, the light of that dream began to deem in the struggle her family dealt with to just pay the bills. Doe’s mother was an accounted in Russia, however, here her transfer papers were slow moving which meant that her accolades meant nothing. She was forced to take on cleaning jobs and eventually the family would end up at a Manhattan homeless shelter. There, during the cold nights huddled in one room and the waiting in line for food, Doe Deere kept her hopes of America buy daydreaming about becoming a fashion designer.
In 1999, the family would finally begin to recover. Dorchen Leidholdt, a social worker came to the aid of her family. Leidholdt would find her mother an accounting job, her sister a scholarship to Colombia University, and for Doe, a route to the Fashion Institue of Technology. Moving forward to 2008, Doe Deere would finally realize her American dream in the form of “Lime Crime”. Doe Deere has demonstrated that those who make America great, may not even start as Americans.