Bob Reina will use his 25 years of experience in direct selling and video marketing to re-brand HuffPost, the successor of The Huffington Post. This revelation was made early this year when the new provider changed its name. The re-branding strategy will involve change of the company’s mission and business strategies. Bob Reina is the chief executive officer of Talk Fusion, a Florida-based video marketing company. His expertise in marketing will benefit HuffPost, as it tries to evolve from a news media and re-establish itself as a platform that tells stories of communities and people who are left-out by the main stream media.
In April, Bob Reina wrote an article on The Huffington Post titled, “Promoting with Purpose: How to Understand Your Audience.” On April 25, the company changed its name to HuffPost. A day later, Reina posted his second articles titled, “How to Thrive in a Society of Quitters.” It is believed that the articles have been hinting on the executive leader’s plans for implementing the re-branding process.
Following the re-branding strategy adopted by the company, its Editor-in-Chief Lydia Polgreen wrote to media houses about the company’s new mission. She said that the company would evolve from being a news platform to one that focuses on the untold stories of people in the societies and marginalized communities. She added that the re-branded company’s mission resonates with Bob Reina’s objectives. Notably, Bob is a contributor and a figurehead at Talk Fusion.
Speaking on the re-branding and HuffPost’s future, Talk Fusion’s chief executive officer said that he is a strong believer in the art of innovation. According to him, innovation helps a brand to continue growing by conquering newer fields. Reina added that he has always focused on setting people for success regardless of their background or location. The visionary leader posited that he would be using this approach at HuffPost. This information was originally mentioned on PRNewswire as outlined in the following link http://www.prnewswire.com/news-releases/talk-fusion-ceo-brings-marketing-and-technology-expertise-to-rebranded-huffpost-300446315.html
About Talk Fusion
Talk Future is a world leader in providing video marketing solutions. The company focuses on helping businesses to enhance their competitive edge, increase their revenues through sales and keep their customers satisfied. Bob Reina founded the company in 2007. Over the last decade, he has helped to grow it from a startup to a leader in the competitive Video Marketing industry. Its solutions focus on developing engaging, persuasive and memorable marketing strategies. Learn more: https://www.youtube.com/user/TalkFusionOfficial