Social Media Loves EOS
Evolution of Smooth was founded in 2007. Everything about the company reflects the Millennial wave and its marketing is no exception. When EOS lip balm wanted to market its lip balm, the company looked to social media and celebrities as a starting point. Thanks to this savvy thinking, EOS was able to directly reach its customers and speak their language. Throughout Facebook, Instagram and Twitter you can find celebrities taking selfies with the white spheres of lip balm that characterize the Evolution of Smooth brand.
EOS Knows Its Demographic
The creation of Evolution of Smooth was a risky decision. Targeting a specific demographic, young Millennial women, leaves you exposed to the chance of failure. This didn’t stop EOS from succeeding and the company can now boast about its amazing popularity. As a brand of lip balm, EOS is the second most popular and has even beat Chapstick. Among young women, EOS is one of the top 50 brand names according to a recent study by Goldman Sachs and Teen Vogue. This level of success defied even the best expectations and speaks to the brilliance behind this brand.
EOS Is Expanding Its Product Line
With the popularity Evolution of Smooth is enjoying among Millennial women, the company has decided to reach into entirely new areas of the personal care market. There are now Evolution of Smooth lotions and shaving creams to compliment the lip balm. Honestly, the potential for EOS is nowhere near fully tapped. Millennial women are an incredibly loyal crowd and when they love a brand they’ll follow it anywhere it goes. EOS could easily spread into soaps, shampoos, and other products without a second thought. It wasn’t the most likely outcome, but this company has built a brand name to last for ages. Visit evolutionofsmooth.com for more information.
How did EOS started?