Everyone wants to have the chance to express themselves. Some people do so through a chosen career or extracurricular activities, such as volunteer work. Others express themselves by the clothes they wear and the way that their hair looks. A lot of women express themselves by choosing a certain style and complementing it with certain hair and makeup choices. In fact, every individual expresses themselves with clothing and hair in one way or another. For Doe Deere, the founder of the popular Cosmetics company Lime Crime, that idea of expressing yourself through things like style, makeup and hair color is a natural extension of personality. It is also an avenue to show the rest of the world what that personality is really like, often giving people an idea about it long before they ever personally get to know someone.
Without a doubt, Doe Deere has taken her desire to express herself and turned it into a very profitable business, indeed. Growing up in Russia, she admits that she always had an entrepreneurial side to her, even designing and selling temporary tattoos to her own classmates when she was just 13 years old. She moved to the United States at the tender age of 17, spending time in both Manhattan and Brooklyn. Deere has commented in the past on her desire to become a musician and she accomplished those goals when she moved to New York. Eventually, she started writing songs and playing in a band, even meeting her husband through this particular avenue. While this was always her goal and it was definitely within her grasp, she started to realize that she wasn’t expressing herself with her fashion choices as well as she would have liked. This was largely because the desired options simply weren’t there for her at the time. She liked bright colors and she wasn’t able to find those colors through any avenue, forcing her to make her own cosmetics so that she could express herself in the way that she chose.
It is almost ironic that the simple desire for Doe Deere to express herself turned into such a money making business. This is especially true given the fact that when she originally moved to the United States, creating and operating her own cosmetics company was not really something she had given a lot of thought about. Her goals were on becoming a musician and she was achieving those goals in superior fashion. She readily admits that she basically stumbled into the career of makeup as a direct result of her own desire to create products that she could use. Before she knew it, other women were approaching her and asking her where she got those bright colors and she had to admit to them that she made them herself. The demand for these colors forced her to start selling them and before she knew it, her company was born.
Today, she readily admits that this unintentional turn of events was a positive one. She is happy and she knows that she is exactly where she is supposed to be. Better yet, she is making it possible for anyone else that wants to enjoy these bright colors to do exactly that.